MIAMI, October 9, 2021 / PRNewswire / – Ashley Stewart, the leading American plus-size retailer and lifestyle brand, is pleased to announce the opening of two new retail experiences in the South Florida Market. With these openings Ashley Stewart explores new growth opportunities in two of the country’s leading outlet malls – Dolphin Mall and Sawgrass Mills.
“We have been in business for 30 years and during this time have repeatedly advocated diversity and inclusion. We believe we have the best fit for plus size women in the world and we pride ourselves on our boldness. Individuality, color and pattern, “said Gary Sheinbaum, CEO of Ashley Stewart. “In addition to great fashion options, we believe our line of products will resonate with the local consumer base. We look forward to testing and learning as we grow in response to their evolving needs.”
Proud to be the only plus-size retailer in both malls, Ashley Stewart will use this exclusive access to highlight the company’s sub-brand, Curvy Girl. A more youthful, edgy aesthetic, Curvy Girl features sexy, fashionable pieces that are perfect for festivals, concerts, and informal gatherings. The collection offers two-piece sets with modern embellishments, jumpsuits, distressed denim, joggers and other fashion options. In addition to a larger range of Curvy Girl, Ashley Stewart will highlight special designer lines, including partnerships with DKNY Sport, FILA, Champion and future capsule collections. The expanded pop-up locations will also feature jeans, dresses, underwear, including the brand’s patented butterfly bra, along with Ashley Stewart Fashion and accessories.
Ashley Stewart will launch each expanded pop-up in partnership with Leap, Inc. (Leap), the omnichannel retail platform for modern brands. As an innovator in immersive retail marketing, Leap’s adaptive platform supports Ashley Stewarts Customer acquisition and marketing strategies for retail. The brand will leverage Leap’s infrastructure, operations and technology to tap into a new customer segment while creating scalable growth channels.
“We are very excited about this opportunity to get a deeper insight into our customer base within South Florida. We see Leap’s turnkey platform as a tool to build deeper connections and improve our omnichannel customer experience, “said CEO Gary Sheinbaum.
The grand opening is planned for the first expanded pop-up, designed to cover an area of ​​3,397 square meters Saturday October 9th in the dolphin mall, Miami’s largest outlet mall at 11401 NW 12th Street in Miami, Florida. Ashley Stewart is pleased to also be added to the retail list of Sawgrass Mills, a tourist destination and one of the largest outlet shopping malls in the United States at 12801 W Sunrise Blvd. Sunrise, Florida. This second pop-up with a sales area of ​​2,896 square meters will open just in time for Christmas time November 6th.
Above Ashley Stewart
Since it was founded in 1991, Ashley Stewart® has stood for uncompromising style, fashion and value, and is committed to promoting the self-confidence and self-determination of women. Today, Ashley Stewart is a leading omnichannel retailer offering the hottest looks for women sizes 10 to 36 with a significant e-commerce presence at www.AshleyStewart.com and 82 stores around the world The United States.
About jump
Leap enables brands to set up modern, immersive retail stores that drive growth and attract customers. Leveraging millions of data points and a platform strategy, Leap makes physical retail more productive and less risky for brands. Discover and learn more about Leap’s platform and brand shops powered by Leap at http://leapinc.com.
Media contact:
Myescha Joell
Morris Street Media
631-742-6728
[email protected]
SOURCE Ashley Stewart
similar links
https://www.ashleystewart.com
