(TSXV: HAPB)
VANCOUVER, BC, January 25, 2021 / PRNewswire / – Hapbee Technologies, Inc. (TSXV: HAPB) (“Habbee“ or the “society“), a wellness technology company that uses breakthrough magnetic field technology in its Hapbee wearable, is pleased to announce its multi-pronged D2C e-commerce strategy for 2021.
“2020 has been a year of tremendous growth and learning for our company,” said Scott Donnell, Chief Executive Officer of Hapbee. “Over the past few months, our team has gathered valuable insights from marketing test programs and customer feedback to develop what I think is a top-notch D2C e-commerce strategy. This strategy, which is scheduled to ramp up in Q2 2021, will play.” will play a key role in our planned full commercial launch this year. “
Hapbee’s D2C e-commerce strategy is based on three pillars: a seamless and educational shopping experience that puts the customer first; developing personal, lifelong connections with users; and improved market presence in the wellness sector. The company believes this strategy will enable it to penetrate the rapidly growing wearable technology market that Grand View Research (“GVR”) is assessing $ 32.63 billion in 2019. Additionally, in June last year, GVR reported that the global wearable technology market is expected to grow at an average annual growth rate (CAGR) of 15.9% from 2020 to 2027.
Source: https://www.grandviewresearch.com/industry-analysis/wearable-technology-market
Hapbees highlights of the D2C e-commerce strategy 2021
- Update the direct-to-consumer e-commerce tech stack and optimize the customer journey to optimize conversion rates;
- Expand the human resources team to connect and educate prospects and encourage community engagement;
- Increase brand profile and market awareness through our agreement with Super Connector Media, a new York-based PR agency that helps companies gain credibility through strategic, high-quality media exposure;
- Partner with wellness brands to take advantage of cross-promotion opportunities;
- Cooperation with Seeker Digital, an independent agency based in United Kingdom that specializes in outreach and on-site content in order to produce high-quality, search-optimized content on the subject of wellness; and,
- Launch advanced sales funnels based on preliminary data from 2020 market research (e.g., targeted online advertising, email marketing campaigns, podcasts, affiliate and social influencer marketing programs).
Hapbee notes that the customer analytics, feedback and ratings used in developing its D2C e-commerce strategy have enabled the company to identify adjacent market opportunities that can culminate in the formation of new marketing channels and potentially future products. See the company’s press release dated January 12, 2021 for information about a potential new application that is currently in the initial prototype phase.
D2C e-commerce statistics
After a April 2020 EMarketer Report, 2019 D2C Ecommerce Revenue Reached $ 14.28 billion in The United States. In addition, eMarketer forecast sales growth of 24.3% $ 17.75 billion in 2020 and that the number of D2C ecommerce shoppers in The United States Reach a milestone of 103.4 million in 2022.
Source: https://www.emarketer.com/content/us-direct-to-consumer-ecommerce-sales-will-rise-to-nearly-18-billion-in-2020
Hapbee Companion app software update
The Hapbee Companion App is a platform that enables Hapbee subscribers to explore, navigate, and play electromagnetic signals with low power to create sensations. The company routinely improves this important platform tool to improve the user experience and overall functionality. The latest updates include automatic Bluetooth reconnection, extended signal play time, airplane mode functionality, customization of product lighting and a mini player.
About Hapbee
Hapbee is a wearable magnetic field technology company that aims to help people choose how they feel. Powered by patented ultra-low radio frequency energy (ulRFE®) Technology developed and licensed by EMulate Therapeutics, Inc., provides Hapbee with low power electromagnetic signals designed to produce sensations such as happy, alert, focus, relaxation, calm, and sleepy.
For more information on how Hapbee works, please visit www.hapbee.com/science.
Disclaimer for forward-looking information
Certain statements in this press release constitute forward-looking information or statements (collectively, “forward-looking statements”), including those that are identified by the expressions “anticipate,” “believe,” “plan,” “estimate,” “expect”. , “intend”, “may”, “should” and similar expressions insofar as they relate to the company or its management. The forward-looking statements are not historical facts but reflect current expectations with regard to future results or events. This press release contains forward-looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. All statements about the size and growth rate of any market or sector, Hapbee’s business plans, e-commerce strategy, or its upcoming development goals are forward-looking information. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Such statements and information are based on numerous assumptions about current and future business strategies and the environment in which the company will operate in the future, including expected costs and the ability to achieve its goals.
Factors that could cause actual results to differ materially from those in the forward-looking statements include the lack of regulatory approval, continued availability of capital and financing, and general economic, market or business conditions and changes in law and regulations, increase in operating costs, equipment failure, failure to meet contractual obligations of counterparties, litigation, loss of key directors, employees, consultants or advisors, and fees charged by service providers. Forward-looking statements in this press release are expressly restricted by this cautionary statement. These risks, uncertainties and assumptions include, among other things, those described in Hapbee’s prospectus dated October 26, 2020, a copy of which is available on SEDAR at www.sedar.com, and could lead to actual events or Results differ materially from those projected in forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those implied in such statements. The company assumes no responsibility to update or revise any forward-looking information to reflect new events or circumstances, except as required by law. Readers are cautioned not to place undue reliance on any forward-looking statements made by the company.
This press release contains information that the company receives from third parties. The company believes this information is accurate, but has not independently verified this information.
Neither the TSX Venture Exchange nor its regulator (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
SOURCE Hapbee Technologies Inc.
