Today over 200,000 entrepreneurs have chosen Magento as their website selling platform. If WordPress is best for creating a catalog page, Magento is the ideal solution for a large website with a large number of products.
Magento offers a wide range of tools and applications that are also suitable for small startups. The owner of the online shop will be able to use a multilingual interface and many universal functions. But all the advantages of this CMS can be seen in projects with a large number of products or when working with several online shops at the same time. Magento enables the user to manage multiple projects at the same time from one admin panel. This is a distinct advantage that WordPress or Shopify don’t have. Therefore, many international companies choose this CMS for their websites, especially companies that focus on the western market.
Magento was created as a universal environment for the creation of online shops with great demands on management, systematisation and analysis. The system supports open source, which means that you can freely integrate any applications that you need in the process. The presence of a large number of plugins and extensions is one of the main advantages of the platform. Many famous brands have chosen it: Coca-Cola, Vichy, Laptop and many others.
To work with platforms like WooCommerce from WordPress or Shopify, you can do it yourself or the services of a cheap agency. Magento requires a professional approach. But if you want to expand in the future, you can use a universal solution to set up an online shop for a wide variety of products and adapt the online platform to new needs.
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Magento Benefits for Online Business Development
Marketing and product organization functions
The Magento platform is a universal system with the ability to create projects from 500 products and more. It makes sense that the basic packages already contain modules for organizing and grouping goods: new items, displaying similar goods, kits “cheaper together” and much more.
Flexibility and universality
The CMS supports open source formatting, which allows you to integrate additional plugins from various developers. This requires the support of qualified specialists, but makes the use of third-party software much easier in situations in which the basic platform does not offer the right solution.
High SEO ranking
For search engine advertising, Magento offers comprehensive solutions to speed up the loading of pages and optimize text content. In addition, the expanded capabilities of the shopping cart and payment systems help make the site more attractive to the search engine. Magento contains functions for automatic sitemap generation and an extensive number of SEO plugins.
Uniqueness and freedom of action
In addition to changing the design of the site, Magento users can change any fragment of the resource according to their interests and preferences. In addition, all website extensions are free and will not require additional costs in the future. This is a great opportunity to create a unique online store in terms of both content and appearance. While in WooCommerce you can only change the design and the basic functionality of the shopping cart remains unchanged.
Broad range of functions
The main functionality of the platform is aimed at making it easier to work with a wide variety of product offerings. With Magento the user will be able to personalize and group products even from different sites through a single administrative control panel. You can sort any product topics, for example registered users can be divided into groups and personal parameters and settings can be set for each segment.
The universality of the platform allows you to quickly customize promotional offers, adjust functions and use different payment and delivery modules. CMS will delight entrepreneurs who have a great need to analyze inventory balances. With the help of built-in modules, you can track the distribution of goods in retail and minimize inventory levels.
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