Martech leader Maropost acquires Neto e-commerce platform for $ 60 million + consideration

TORONTO, March 18, 2021 / PRNewswire / – Maropost, North America The fastest growing marketing automation platform used by companies like Mercedes Benz, BioTrust, the New York Post and Shop.com have acquired Neto, a global award-winning e-commerce platform used by over 3,000 retailers and wholesalers worldwide.

By bringing its combined technologies to its customers, the company is poised to be a leader in e-commerce marketing. It will enable retailers around the world to build successful businesses while maintaining size of any size.

Since 2009, Neto, a leading unified e-commerce platform based in Australia, has been helping retailers and wholesalers reduce the complexity of running and scaling their businesses. Neto’s comprehensive suite of tools and unified approach enables merchants to sell more by centralizing product data, inventory and sales orders while greatly streamlining order processing.

“Neto has the tools businesses need to manage operations, build customer relationships and sell anywhere,” said Neto founder Ryan Murtagh. “Maropost’s expertise lies in innovative solutions for audience loyalty, customer acquisition and sales growth through marketing and email automation. Our combined functionality will offer enormous added value to companies of all sizes.”

Maropost’s marketing automation platform turns prospects into customers by sending targeted messages to the right contacts at the right time. The platform offers unparalleled inbox deliverability, advanced reporting, and industry-leading audience building and customer journeys. These skills form a natural synergy with Neto’s expertise.

“Maropost has grown hundreds of medium-sized businesses through to the Fortune 100 by helping them smoothly scale their email and mobile campaigns to over a billion messages per month,” said Ross Andrew Paquette, Chairman and CEO of Maropost based in Toronto. “With our skills pooled, we will be able to offer solutions to more companies that want to grow rapidly by managing every aspect of their business from a single platform.”

About Maropost
Maropost is Canada the fastest growing SaaS startup offering a global marketing automation platform that helps B2C businesses engage viewers, acquire customers, and grow sales. Founded in 2011 by Ross Andrew Paquette, Maropost was added to Deloitte’s Technology Fast 500 list for several years in a row.

The company serves customers across multiple channels, including email and mobile / SMS marketing automation, while delivering unparalleled inbox deliverability, advanced reporting, and industry-leading audience building and customer journeys.

Brands that Maropost trust as a provider of marketing automation include Mercedes-Benz, BioTrust, the New York Post, Haymarket Media and Shop with proven success in working with clients in the media and publishing, e-commerce and travel sectors and tourism. com.

For more information, visit www.maropost.com

Contact:
Jacopo Mauri
4378001430
[email protected]

SOURCE Maropost

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