Scienjoy starts licensing and e-commerce partnership with the Great Wall of China

BEIJING, March 15, 2021 / PRNewswire / – Scienjoy Holding Corporation (“Scienjoy”, the “Company”) (NASDAQ: SJ), a leading mobile streaming platform for live entertainment in China, today announced a partnership with the Great Wall Society of. known Chinato promote the Great Wall of China, a UNESCO World Heritage Site, at home and abroad through cultural products, e-commerce sales, online and offline activities, co-branding, and more. The Great Wall Society of China is the only national agency dedicated to the protection, promotion, maintenance and development of cultural heritage. The cooperation grants Scienjoy the use of the intellectual property (IP) of the Great Wall. Intellectual property consumer goods related to this heritage site are advertised and sold on Scienjoy’s e-commerce and live streaming platforms.

As the market leader in live entertainment streaming in China, Scienjoy continues to explore how value-added services such as e-commerce and cultural content can enrich the live streaming experience for users. The partnership with the Great Wall Society of China, particularly with the Great Wall IP cultural and creative working committee, is pursuing the company’s strategic expansion into e-commerce. Scienjoy aims to combine live streaming entertainment and e-commerce to build a “complete mobile live streaming ecosystem”. Key partners in eCommerce content creation and monetization include Multi-Channel Networks (MCNs) that help monetize and distribute eCommerce content on Scienjoy’s own platforms and other popular social media Platforms like WeChat and DouYin help.

As one of the most famous cultural symbols and tourist destinations in China, the Great Wall also serves as an inspiration for artwork, movie sets, and designs for consumer goods. With tourism in China Still recovering from the COVID-19 pandemic, Scienjoy aims to help heritage reach consumers through a new form of live streaming engagement. This partnership will not only promote and sell consumer products on e-commerce platforms, but will also encourage tourists to visit the Great Wall in 2021. Due to the ongoing pandemic, mainland China residents are mainly limited to travel within the country, making 2021 a key year for promoting domestic tourism online. For Scienjoy, the Great Wall and relevant cultural creative products can further enhance the corporate brand’s reputation and enrich live-streaming cultural content on their platforms. With this cooperation, Scienjoy receives the use of the intellectual property of the Great Wall and undertakes to promote the tourism of the Great Wall and the historical attraction itself in the future.

“The collaboration between Scienjoy and the Great Wall Society of China has taken full advantage of both parties to combine traditional cultural products and tourism with cutting edge online live streaming entertainment “said Victor He, Chairman and CEO of Scienjoy. “These and other e-commerce and cultural partnerships will continue to take advantage of Scienjoy to build a diverse live mobile streaming ecosystem focused on entertainment and e-commerce.”

Scienjoy has approached the e-commerce initiative with the same “user-first” philosophy across all of its live stream products. The company aims to provide users with diverse product choices, competitive prices, quality assurance and a seamless user interface so that consumers can enjoy the shopping experience. Like its existing live-stream entertainment content, Scienjoy’s live-streaming e-commerce business will enable consumers to better understand products through real-time interactions with trained broadcasters. Ecommerce live streaming, suitable for both high volume and specialty products, will provide a new channel to increase sales, meet user demand for ecommerce and shopping entertainment content, opportunities for new broadcasters to offer and to further increase the social engagement between users and broadcasters.

About Scienjoy Holding Corporation

Scienjoy was founded in 2011 and is a leading mobile live streaming platform in China, and its core role is to build a live streaming service matrix that provides a comfortable experience for users. With more than 243 million registered users, Scienjoy currently operates four brands of live streaming platforms consisting of: Showself, Lehai, Haixiu and BeeLive (including Mifeng, BeeLive Chinese version and BeeLive International for international markets). Scienjoy pursues cross-platform operating strategies and strives to provide high quality and value-added services to users with innovative minds. Based on the in-depth understanding and research of the live streaming industry and user behavior, Scienjoy is dedicated to building a second living environment in which the virtual world and reality are integrated into the live streaming scenario and the industry through diversified live Scenario deeply integrates broadcast scenarios and strengthening the industry by building a content-rich and lively live streaming full ecosystem. Please visit http://ir.scienjoy.com/ for more information.

Safe Harbor Statement

Certain statements in this press release constitute “forward-looking statements” within the meaning of the “Safe Harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. In this press release, the words “estimates,” “projected,” “anticipated,” “anticipated.” “,” predicts “,” plans “,” intends “,” believes “,” seeks “,” may “,” will “,” should “,” future “,” suggest “and variations of these words or similar expressions (or the negative versions of such words or phrases are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions, or results and involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, many of which are beyond the control of the company and which could result in actual results or material differences differ from those discussed in the forward-looking statements. Important factors include: the ability to manage growth; Ability to identify and integrate other future acquisitions; Ability to obtain additional funding to fund investments in the future; Fluctuations in general economic and business conditions; Costs or other factors that affect our profitability; Litigation relating to patents, intellectual property and other matters; potential changes in the legal and regulatory environment; a pandemic or epidemic. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those described more fully in the company’s filings from time to time with the Securities and Exchange Commission (“SEC”). The company assumes no obligation to update or revise any forward-looking statements as a result of new information, future events or for any other reason, except as required by applicable law. This information is only valid as of the date of this publication.

Contact for media work
Greta Bradford
ICR Inc.
[email protected]
+86 178-8882-8731

Investor Relations contacts
Ray Chen
VP, Investor Relations
Scienjoy Inc.
+ 86-010-64428188
[email protected]

Jack Wang
ICR Inc.
+1 (212) 537-9254
[email protected]

SOURCE Scienjoy Holding Corporation