Suning International presents a new one-stop solution for foreign brands to enter China at the China International Consumer Products Expo

During the event, Suning International teamed up with its subsidiary Laox to Japan’s largest duty-free retailer; the Italian Commercial Agency (ITA); SUP’s, the world’s preferred platform for branding, marketing and consulting services for foreign brands looking to enter the Chinese market; and cross-border e-commerce supply chain company Shenzhen Qianhai Electric Supply Chain Management Co., Ltd (“EMATOU”) to bring more international high-quality brands and products to Chinese consumers.

Suning International presented its latest cross-border trade solutions, which include basic services such as customs clearance and warehouse operations, global supply chain and logistics services, new customs and physical retail channel networks, and comprehensive financial management services.

At May 7thSuning International also held its 2021 Global Partner Conference, where the company presented its “One-Stop Solution for Foreign Brand Entry”. China“Program. Suning’s digital solution services, which include integrated cross-border trade and marketing services, help global brands to enter, grow and expand in their target Chinese markets, and serve as the engine to promote cross-border dual circulation channels and resources of Suning International the program provides cross-border strategy consulting services, customized retail solutions and global trade with the goal of developing Suning International into the largest imported supply chain platform, enabling global brands to gain a foothold China.

Suning International is expected to attract over 1,000 new and emerging global brands to its one-stop solution as the company strives to provide more authentic, popular and high-quality global products China. At the same time, Suning International has continued to expand its multi-channel reach to improve its ability to serve overseas brands. To date, the company has partnered with more than 5,000 international companies and launched more than 1.2 million global products for Chinese consumers.

A one-stop solution backed by Full Link Services

With years of experience in cross-border retail, Suning International is committed to developing customized one-stop retail solutions with full linkage to accelerate overseas business localization. In addition to helping foreign brands enter the market, Suning International provides companies with business planning services that focus on localized strategic consulting and content marketing, realizing an end-to-end solution capable of supporting the world’s largest retailers. In addition, Suning International has strong co-promotion resources and capabilities, and can maximize local brand coverage and development through its online and offline platforms.

As a recognized namee For many emerging foreign brands entering the Chinese market, Suning International’s e-commerce operation capabilities and brand marketing services have attracted significant interest during the exhibition period. More than 300 brands or agents formalized partnerships with Suning International during the fair.

With the Suning Group southern china Headquarters in planning, Suning International will use its intelligent retail service capabilities to further develop the Greater Bay Area and Hainan Free Trade Port, and provide Chinese consumers with more authentic foreign products and services.

About Suning Group

Founded in 1990, Suning Group has two listed subsidiaries at home and abroad and more than 300,000 employees around the world, ranking third in China’s private sector. Committed to its mission of advancing industrial advances in creating a better quality of life for all, the company provides high-quality products and services to more than 700 million customers worldwide, with its business scope covering three main sectors: retail, real estate and financial services . Suning.com, the main subsidiary, is a leading O2O smart retail service provider in China. In 2020, Suning.com maintained its position among the Fortune Global 500 and topped the list of 2020 companies of China 500 Most Valuable Brands with a brand value of 296.815 billion RMB.

About Suning International

Suning International is the international business arm of Suning Group with two business platforms: a cross-border retail platform and Sup’s, a leading provider of cross-border retail services. Suning International positions itself as the import supply chain retail service platform for the new decade to fully strengthen the growth and prosperity of global brands in the Chinese market.

SOURCE Suning Group