The security factor is making the carts of e-commerce companies swell in this festive season

If you visit the Amazon website to buy an iPhone 11 64GB, you can get it for Rs 49,999 with an exchange offer of up to Rs 11,000. The same phone is available from a Croma store for Rs 48,900 after cashback, with the best price dropping to Rs 45,900 after exchange.

Industry experts point out that discounts on e-commerce platforms are falling compared to previous years, with discounts only being high on certain items. Still, e-commerce is expected to post robust $7 billion in sales.




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Initial publication: Wed, November 4, 2020. 19:10 IST

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